Google is one of the most useful tools in the world – and TikTok is even more prevalent. We’ve talked about the rapid rise in TikTok’s popularity in past episodes. Still, a new study from the Pew Research Center found that social media usage among teens has doubled, and nearly half of all teens are “almost constantly” online.
We break down the results of the new study and compare how today’s teens are marketed as compared to past generations. We also look at the type of direct messaging and marketing that today’s teens encounter online, what “expertise” means in today’s online sphere, and how the information will be propagated around our media universe in the future.
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