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344. How Beneficial Was St. Peters’ NCAA Elite Eight Run?

Seth Everett March 30, 2022

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This week on Sports With Friends:

In March 2022, the St. Peter’s Peacocks became just the third team in NCAA tournament history to defeat a 2-seed when they upset Kentucky. After then defeating Murray State to advance to the Sweet 16, the notoriety grew exponentially. Suddenly, news reports talked about the amazing story of St. Peters and all the benefits of them winning on a national stage.

This episode asks the question of how all this exposure can be quantified. Will more students enroll? Do they get more money to fund other school programs? Is student morale something that can be measured?

Scott Rosner, Academic Director of Sports Management and Professor at Columbia University, joins the show to discuss the empirical data and all the factors that can impact St. Peters both positively and negatively.

Follow Scott Rosner on social media @scottrosner.

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Author

Seth Everett

Seth Everett is a 24-year National Sports Broadcaster currently heard on iHeartMedia, NBC Sports Radio, Westwood One (Olympics coverage), & Entercom. He is a media veteran that has been seen & heard on ESPN, Sirius/XM, Bloomberg TV, FOX Sports covering 2 Super Bowls, 12 World Series, 2 NBA Finals, & 2 Stanley Cup Finals. Also covered local teams such as the New York Mets, Philadelphia Phillies, Seattle Mariners, Colorado Avalanche, Denver Broncos, & more.

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